Vietnam Travel 2025 – Vietnam tourism recovers best in ASEAN

(TITC) – According to updated data from the ASEAN Secretariat, in 2024, Vietnam Travel 2025 Vietnam’s tourism industry recorded the best recovery rate in the ASEAN region, higher than famous tourist destinations such as Thailand, Singapore, Indonesia, Malaysia, Philippines…

Impressive recovery, Vietnam tourism surpasses Singapore

In terms of recovery rate, in 2024, Vietnam Tourism 2025 welcomed 17.6 million international visitors, reaching 98% compared to 2019 before the Covid-19 pandemic, almost fully recovered. Meanwhile, other developed tourism countries all achieved much lower levels: Thailand recovered at 88%, Singapore and Indonesia both recovered at 86%, the Philippines reached 72%, Malaysia reached 94%.

International visitor recovery rate of ASEAN’s top destinations (2024 vs 2019)

In terms of international visitors, the total number of international visitors to Vietnam Travel 2025 will reach 17.6 million, surpassing Singapore (16.5 million), rising to third place after Thailand (35 million) and Malaysia (expected 24.5 million). The number of international visitors to Vietnam is much higher than that of Indonesia (expected 13.8 million) and the Philippines (5.9 million).

Number of international visitors to top ASEAN destinations (2024) Vietnam Travel 2025

According to the latest report from Agoda, Vietnam and Malaysia are the two leading destinations in the ASEAN region in attracting bookings for sustainable, environmentally friendly tours (Eco Deals) – a major trend among international tourists after the pandemic. The online platform said that 75% of global travelers said they wanted to travel in a more sustainable way in the next 12 months. In the top 10 most attractive cities for this type of tourism, Vietnam has 3 cities: Da Nang, Nha Trang and Ho Chi Minh City.

Mr. Vu Ngoc Lam, Country Director of Agoda Vietnam, said that data from the online travel platform Agoda showed that Vietnam continued to affirm its strong attraction to international tourists during the Lunar New Year 2025.

Vietnam has the best international visitor recovery in ASEAN

The number of accommodation searches from international visitors increased by 139% compared to the same period last year. In particular, the number of visitors from China increased by nearly 300%. In addition, Phu Quoc has also become the top choice of destination for international visitors in 2025, with the number of accommodation searches increasing by 266% compared to 2024. In addition to Chinese visitors, data from this platform also recorded significant growth from visitors from other source markets such as South Korea (up 94%) and Taiwan (up 123%).

Looking back at the journey since officially reopening from March 15, 2022, Vietnam’s tourism industry has had very strong recovery steps. If in 2022, the number of international visitors reached 3.7 million, in 2023 it reached 12.6 million and by 2024 it reached 17.6 million (an increase of 40% compared to 2023 and 4.7 times higher than in 2022). This result has made Vietnam a bright spot in the general recovery picture of the regional tourism industry.

Open policies and breakthroughs in promotion work

The achievements of the tourism industry in recent times have been achieved thanks to the close direction of the Government and the Prime Minister with the issuance of directives and resolutions to facilitate tourism recovery. Open visa policies are an important driving force to attract international visitors. Along with that is the breakthrough effectiveness of promotion and advertising programs to key markets in 2024.

In particular, the highlight is the innovation in content and methods of promotion and advertising, reflected in some notable points: (1) Selecting key markets, focusing on countries that are Comprehensive Strategic Partners of Vietnam; (2) Diverse promotion methods, from organizing roadshows, participating in fairs, cultural and tourism festivals, promotion conferences… (3) Increasing the scale of organizing promotion programs; (4) Promoting public-private partnership mechanisms, mobilizing social resources; (5) Promoting diverse types of tourism, especially new products, suitable to tourists’ needs.

Prime Minister Pham Minh Chinh attends the program introducing Vietnamese tourism and culture in China

The Vietnam National Administration of Tourism, the Ministry of Culture, Sports and Tourism has focused on implementing tourism promotion activities in a series of key markets such as the United States, China, Korea, Russia, France, and Australia. In particular, two major programs introducing Vietnamese tourism and culture in Korea and China were honored to welcome Prime Minister Pham Minh Chinh to attend and give a speech.

Notably, for the first time, Vietnam organized the Tourism – Cinema Promotion Program in the film capital of Hollywood, the United States with the theme “Vietnam – New Destination of World Cinema” which created a great resonance, attracting the attention and participation of more than 500 guests who are American directors and filmmakers, opening up new prospects for tourism development through cinema.

For the first time, Vietnam organized a tourism – cinema promotion program in Hollywood, USA

In addition, the Vietnam National Administration of Tourism has also participated in global international tourism fairs such as WTM London, CITM China, and organized the introduction of Vietnamese tourism at Vietnamese cultural and tourism festivals abroad. Taking advantage of technology, promoting Vietnamese tourism communication on digital platforms to international tourists. Organizing a campaign to promote Vietnamese tourism on CNN – the world’s number 1 international media channel…

In 2025, the Vietnamese tourism industry aims to welcome 22-23 million international visitors. This is a high and ambitious goal of the tourism industry, demonstrating the great determination to develop tourism commensurate with its potential and advantages, truly becoming a spearhead economic sector. It is expected that, with the momentum from the important results achieved in 2024, the Vietnamese tourism industry will continue to effectively implement breakthrough solutions, exploit the potential of source markets, promote attracting international visitors to Vietnam, affirm the brand and position of Vietnam as the leading attractive destination in the region.

Nguồn tin (souce): https://vietnamtourism.gov.vn/post/60961